Allu Aravind’s Aha is emerging as the clear winner in the fierce competition among OTT giants. It proved its exclusivity and became the favourite platform of Tollywood audiences by providing only Telugu content. Aha gifted a fresh experience of watching Telugu dubbed versions of other language films which are previously watched in their original languages with subtitles on other platforms.
Apart from pumping in Telugu versions of Malayalam films, Aha is now becoming active with straight Telugu films. Movies which released on Aha like Krishna and his Leela and Colour Photo became successful while Orey Bujjiga stood as an average film. This Raj Tharun’s movie has become the reason for adding up a whopping 50k subscriptions. Allu Aravind bought the rights of Colour Photo for a meagre Rs. 3.5 Crores and this movie added more than 15k subscribers. This period love story has reportedly generated a watch time of 16 million minutes which is no mean feat.
