{"id":6532,"date":"2020-10-05T18:50:52","date_gmt":"2020-10-05T13:20:52","guid":{"rendered":"https:\/\/english.theleonews.com\/?p=6532"},"modified":"2020-10-05T18:51:06","modified_gmt":"2020-10-05T13:21:06","slug":"pay-per-view-a-new-cash-cow-for-makers","status":"publish","type":"post","link":"https:\/\/www.theleonews.com\/en\/pay-per-view-a-new-cash-cow-for-makers\/","title":{"rendered":"Pay-per-view &#8211; A new \u2018cash-cow\u2019 for makers"},"content":{"rendered":"<p>We know how OTT platforms played a crucial role in saving us from boredom and inactivity during lockdown. Medium and low budget makers shifted their focus towards these platforms and released their flicks. A new system called \u2018Pay-per-view\u2019 was introduced by \u2018ZEEPLEX\u2019 which is attracting a lot of filmmakers. This needs the viewer to pay a prescribed fee to watch a movie as opposed to OTT which demands a monthly or yearly subscription fee and lets you watch any movie, at any time and at any place.<\/p>\n<p>Recently two films named Ka Pae Ranasingham(Tamil) and \u2018Khaali Peeli(Hindi)\u2019 were released on \u2018ZEEPLEX\u2019. Nobody has expectations on \u2018Khaali Peeli\u2019 and yet \u2018ZEE 5\u2019 and \u2018ZEEPLEX\u2019 have fixed a price of Rs.299 for it. Even theatres which offer superior viewing experience don\u2019t command such ridiculous prices. \u2018Khaali Peeli\u2019 received largely negative reviews and it is most likely to collect a meagre Rs.3 crores.<\/p>\n<p>\u2018Makkal Selvan\u2019 Vijay Sethupathi played the leading role in \u2018Ka Pae Ranasingham\u2019 which is based on farmer\u2019s issues. \u2018ZEEPLEX\u2019 fixed a price of Rs.199 for it which is a bit high than that of a theatrical ticket. It amassed good reviews and as high as seventy thousand people paid the fee to watch it on the first day. So \u2018Ka Pae Ranasingham\u2019 collected more than Rs.70lakhs on its first day of release.<\/p>\n<p>It has a running time of 2.57 hours and \u2018ZEEPLEX\u2019 permits a threshold time of six hours to complete the film. If your connection is down or power goes off, you have to pay the fees again after six hours if you want to watch the movie. This is a drawback as nobody will be ready to pay such a high fee for the second time. It is advisable for the platforms to increase the threshold time in order to accommodate any such discrepancies. Even Sai DharamTej\u2019s \u2018Solo Brathuke So Better\u2019 is releasing in \u2018Pay-per-view\u2019 system on \u2018ZEEPLEX\u2019. Let\u2019s see how our Tollywood audiences respond to this system.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know how OTT platforms played a crucial role in saving us from boredom and inactivity during lockdown. Medium and low budget makers shifted their focus towards these platforms and released their flicks. A new system called \u2018Pay-per-view\u2019 was introduced by \u2018ZEEPLEX\u2019 which is attracting a lot of filmmakers. This needs the viewer to pay [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,121],"tags":[1811,1812,740,1810,852,1809,78,1229],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay-per-view - A new \u2018cash-cow\u2019 for makers - The Leo News | English News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theleonews.com\/en\/pay-per-view-a-new-cash-cow-for-makers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay-per-view - A new \u2018cash-cow\u2019 for makers - The Leo News | English News\" \/>\n<meta property=\"og:description\" content=\"We know how OTT platforms played a crucial role in saving us from boredom and inactivity during lockdown. 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