Social media became the de facto means of communication for celebrities to interact with their fans during the lockdown. Even Megastar Chiranjeevi used his Twitter handle to unveil the chef inside him in front of his fans. Gone are the days when stars used to conduct press meets to reveal about their proceedings. People started flocking to the social media handles of their favorite stars to know about updates regarding movies and personal life lately.
Bhallaladeva Rana Daggubati started a Youtube channel named SOUTH BAY which features multi-linguistic content. This channel will act as a platform for posting innovative content right from ten seconds videos to ten-hour series. Right from stories to news to animation to fiction, SOUTH BAY is going to encourage aspiring storytellers by providing them the right stage to showcase their talent. Hats off to Rana for his inspiring move!











